Huge Cafe
Huge Cafe
REImagining FUTURE OF RETAIL
Role: Experience Director
Circa: 2019
We opened Huge Cafe to explore the future of retail but first we mastered the art of serving a great cup of coffee. After serving a few thousand creamy cups of coffee, we took on reimagining the mobile ordering experience. We began with a few bold questions.
What If
Our guests could re-order with one tap.
What If
We predict what our guests want based on the time of day.
What If
We freed the barista of the clunky gadgets.
And
Tipped off the barista with what order is up next.
REIMAGINING LOYALTY
In 2018 we challenged ourselves to explore future of guest loyalty. Most loyalty programs are outdated and transactional. This means most guests go unrecognized unless they pull out their point card. So we asked ourselves:
What If
We gave away smart cups to our loyal customers.
AND
Detected when they are nearby and tipped off the barista.
What If
We asked our loyal guest if they want their usual.
ANd
Reimagined the pick-up counter to be ambient and magical.
THE OUTCOME
2019 Campaign US // Innovation Agency of the Year.
2016 Digiday // Most Innovative Agency
PROCESS
We reimagined the future of retail from a distant idea. The idea of embedding emerging technology in our physical world to enhance human interactions. This was no small feat as there are so many instances of emerging technology drawing us further apart. Over the course of four years, we took our wild ideas from coaster sketches and prototypes, into the wild. We iterated and tested every step of the product and experience, and mapped data to each evolution. The journeys below illustrates the experience intent and documents our process.
