SK-II e-commerce
SK-II
Experiential E-cOmmerce
Role: Experience Director
Circa: 2019
In 2019, we worked with SK-II to reimagine their e-commerce experience to appeal to a younger audience audience. The existing experience was transactional and outdated. This meant unhappy customers, abandoned shopping carts and a loss to competitors.
We dove into the consumer insights to craft our vision. Their audience wants: 1. To explore instantly 2. Autonomy 3. Seeks inspiration and clarity on the product benefits. We used those insights to create our experience pillars. The results were 1. Panoramic exploration 2. Ambient assistance 3. Immersive inspiration 4. Demystified skincare.
An elegant landing experience offers a panoramic view of products and allows for seamless product exploration. Users can swipe and zoom in any direction to explore products and purchase their favorites in one tap. A beauty consultant is a tap away throughout the site if the user desires assistance at any point in her journey. Users are immersed in inspirational content and how to nurture their skin from within. Product benefits are ingredients are demystified with fun and interactive patterns. The experience vision embodies the company’s high-touch customer service and inventive ethos to appeal to the next generation of beauty shoppers.
What If
Guests could speak to a beauty consultant in one tap.
AND
Consultations were effortless and informative.
What If
Product pages mimicked social channels and stories.
AND
A quick tap would reveal more product details.
What IF
Reviews were amplified and elevated.
ANd
Ingredients were contextualized and demystified.
WHAt IF
Product claims were backed by data.
And
Product usage was animated and live.
What If
Shopping was entertaining and provided value.
From
Tips and Art to Community collaborations.
PROCESS
In a span of 6 weeks we radically reimagined the SK-II shopping experience and created a prototype to convey our vision.
